start your DuPage adventure

During COVID-19, Chicagoans were looking for activities that were safe to enjoy. DuPage County’s Economic Development Alliance and Visitors Bureau came together to promote their many businesses, venues and attractions just outside of the city. Our balancing act was to promote tourism during a statewide lockdown and encourage visitors to find their own #DuPageAdventure.

The visual style was made to complement the Discover DuPage tourism brand. The campaign later focused on promoting ways to support local businesses over the holidays. Executions included Pandora radio ads, paid partnerships, print media, digital and social ads, and YouTube Preroll spots.

Project role: associate creative director
Additional Creative: Mike Naples (creative director), Troy Kelleher (copywriter)