Iowa Motor Truck Association came to us with a quarterly magazine that they knew needed a refresh. They wanted a magazine that they could be proud to display, with fresh engaging, designs to draw readers into their stories.

Lifeliner was completely rebuilt to include elements from shipping labels, updated typography, new templates for recurring features, and an emphasis on smart photo-illustrations for covers and features. These changes were applauded by members and created a coffee-table worthy piece for IMTA’s news and feature stories.

Additional Creative: Brian Sauer (creative director), Nick Imerman (art director), Michael Blair (art director)