we’re not the stars — we just help them shine.

Indigo Road Entertainment came with a name and … well, that’s pretty much it. The entertainment company planned to use a network of minor league baseball parks as venues for their outdoor summer shows. Events would kick off in Summer 2021, just as COVID-19 restrictions were beginning to ease.

We developed a brand that encouraged fans to get back out there and really live. The brand creative captures the magic of “The Indigo Hour”: the moments just before the headliner takes the main stage, when the sun is setting, the energy is electric, and your evening is just getting started.