staying ahead of the curve

Elanco, an animal health company, developed a new insecticide for use in broiler and turkey facilities. Conquest® introduced a proven treatment in a new form: ready-to-use, food-grade tablets. This new product allowed for easier application within poultry houses and offered a consistent way to control darkling beetles.

To launch the product, we developed creative that emphasized its shape. An oversized tablet was a quick way to convey what makes this insecticide unique, Placing it on a background of poultry bedding showed exactly how to use it. Launch materials included direct mail, powerpoint decks, emails, whitepapers, background PDFs, print ads and Google ads.